In fact, “long-tail” refers to where these terms fall on the search demand curve. However, long-tail keywords can be shorter than three words, and vice-versa. Many long-tail keywords have three or more words, which has led some SEOs to believe the name refers to the length of the search terms. This leads us to where these search terms get their name. The vast majority of Google search terms are long-tail keywords, with recent studies putting the figure somewhere between 70 and 92 percent. They tend to have lower search volume, but because they are more specific and tailored to users’ unique needs, they also tend to be less competitive. Long-tail keywords are keywords that are more specific and highly-targeted than short-tail keywords. In this blog, we’ll break down what exactly long-tail keywords are, the advantages and disadvantages they bring to your content, and how to start integrating them into your content strategy. For most SEOs, that will include a good number of long-tail keywords. Any good content campaign starts with an extensive bout of keyword research. It’s how Google searchers find content, and it’s how content writers signal to readers that their content is relevant. Keywords are the bread and butter of SEO.
Though long-tail keywords have lower search volume, they are also less competitive and can lead to a higher conversion rate.“Long-tail” doesn’t refer to the length of the search term, but to where these keywords appear on the keyword demand curve.
This makes them valuable SEO real estate.
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